Friday, April 11, 2008

Why I like The Economist


For a while now I have subscribed to The Economist. There are numerous reasons why. In this post I will attempt to outline some of them.

  • Its highly divisive, yet eloquently expressed opinions.
  • The fact that it consistently refers to itself as "this newspaper", and does so in the third person.
  • The random one-off articles it contains, such as the state that picture-book publishing is in at this moment in the UK, how the poker world is becoming more dominated by youngsters who have only ever played internet poker, or the trials faced by Native Americans who want to go into business in Native American nations in the US of A. In other words, the kind of articles that you won't really find elsewhere, yet if you met someone who had a particular interest in whatever topic was the focus of the article, you would be able to hold a 10-15 minute rational conversation on said topic with the aforementioned someone.
  • The fact that they rarely use words like aformentioned.
  • And the fact that most of their articles concerning actual economics go way over my head.
  • Their blatant anti-EU bias, at times.
  • The photos they choose, and the captions therewith. An example: in an article a while back on declining suicide rates in the UK, they featured a picture of some cliffs. The caption: "Not seeing much action lately."
  • The ads. Either in the recruitment section: "You will be qualified to a PhD level and have up to 10 years experience managing some ridiculously high-level other people at some really high level in another organisation so why you would want to bother seeking a job in the recruitment section of a magazine is beyond most people. The other ads, that just presume the entire readership is made up of top-level executives who wouldn't know what to fly economy was if it hit them in the face. A tad ironic that, given the fact that it's called The Economist.
  • The fact that the Middle East is lumped in with Africa. And Canada is lumped in with Latin America. Is this an indication of the level of respect "this newspaper" holds said regions/countries in?
  • Their choice of fonts/page layouts.

No comments: